- [man] my question is what was the or what is the most important year in your life? (gary sighs) (laughter) - i think the most importantyear in my life was the first one because i think-- - [man] i'm talking about in business. - oh, in business. i would say the first one.
i had unbelievable bravado going into my dad's liquor store, right? i'd been working in it since i was 14 so had a lot of experience. i was a completely shit studentand my whole claim was, you know, i'm a shit student buti'm gonna be more successful than all of you when i talked to my friends. and so, like, i really talkeda lot a shit and so that first year i just rememberbeing like obsessed.
this really fun to tell you guys 'cause it's basically around the same age. i don't know if you can imagine,may be you can depending on how you roll, the i ended school i drove from boston to new jersey and worked in theliquor store that night and basically didn't stopfor seven years but let's say didn't stopin at first year. genuinely, again at this youngof an age no jersey shore,
no dating, no hanging out,no wiffleball, no nothing. 7 am, liquor store 11 pm leave every day, seven days a week. sleep on sunday 'causeit was a half a day. right? like just fucking pot committedall-in and what happened was at the end of that year thebusiness went from 3 to 10 million in the first year whichis if any of you come from a family business or it's notsuper hard to understand when you don't come from a whole,whole lot that is such a big
difference that is such a "wait a minute," that is such a "wait a minute i had to buy a car at a garage sale, "aj got a new lexus. what the fuck?" it was such a game changer soit was the first year because i think that a lotof pent-up bravado. but i'm sure i had, i'm tryingto recall, i'm sure i had, no, i definitely had, i definitely had my 1% of doubt. well what if i'mjust full of shit. what if i'm talking too muchshit, like what's gonna happen?
having that first year undermy belt and having such a crazy success it allowed, i mean you know, it's been on since then, right. it has been very difficult tolike believe in myself since. - [man 2] alright,so, would you say-- - how are you guys, howyou guys hearing this? okay? this probably better. you might get someweird chin action.
don't look.go ahead. - [man 2] would you say yourupraising and your relationships to your family as a wholecorrelates to your relationship to your employeesand how you-- - yeah. i absolutely easily with no hesitation will tell you right now that my mom has abigger impact on this culture than anybody besides me. 100%. the way i was parented andobviously the dna that i think
i took from her, yes and very weirdly and, you know, i would tell you that i saw my dad do a lot of things i don't believe in. you know, as asoviet businessman. i was mad at him as a kid, nowi understand it much better. when you grow up and you guysare all about the age my dad was when he came to america soyou've lived your whole life, if you go move now to acommunist country or somewhere
that's very different than america, everything that you've beentaught here comes with you. in russia, it was communism which meant everything was the black market. which meant at every business inrussia people stole, every one. every business in the countrysince it was owned by the country for people to survive, everything was done on the black market. so if you worked at a foodstore, you stole from the back
room and then you sold that shiton the black market and that's just how the whole countryworked so my dad really looked at his employees as his enemies. he didn't trust them at all. and it created avery negative culture. as a 14, 15-year-old kid working my dad's liquor store, they hated my dad whichthey took out on me. i wasn't super tough. it sucked and so
i saw the things i didn't want and then i had my own natural dna and then i had the way i was parented so i would say yes, itis, no question, the foundation. - [woman] hi.- hey. - [woman] so obviously you haveto be pretty ballsy to run a business like this,you're not very risk adverse. how do you evaluate what risksare worth the reward or do you just kind of jumpin with both feet? - i jump in with both feet oncei make a binary decision that
it's worth the risk. and basically my judgment oneverything we do including this fuckin' rent is scary as shit. you know, so evenstuff like that. basically, i think aboutdoomsday. i basically can afford if this company goes to deadzero from $100 million revenue that we're gonna do thisyear to dead zero i can afford personally to pay off the10 year rent of this place. so i basically make everyrisk based on if everything goes
terrible, does it kill me? as long as the answer is no then i'll do it if i think it's interesting. basically, i take it right todeathblow but i will never bet and a lot of peopledo that on deathblow. lot of people make bets that if they don't play out they're dead. i do not do that. that's my immigrant in me likei won't let bad happen but i go
right to the edge of that andas things get bigger they become bigger bets so you're right i'm super, i'm only comfortable in risk. i'm uncomfortable in thealternative and so right up to death. and death being, in the sense, out of business. i'm very comfortable ifvaynermedia has to go back to six people. i prefer not, that wouldfeel weird and bad
but i'm comfortable. i deserve it means i fucked up a lot in a row. - [woman 2] you talked aboutthat one person (inaudible), how do you approach that? - the truth is i think imight've fabricated that 1% of doubt as, i don't if you heardof the trying to remember if that was there, i basically deal with doubt by not doing anything that i have doubt in andonly doing things that i have
complete confidence in. i'm a little bitcountercultural to this. i think you shouldn'twork on your shortcomings. i'm serious. i think you're far betteroff putting all your energy in accentuating your strengthsthen spending your time on your shortcomings and so the reason i feel confident is 'cause you've never seen me read inpublic because boy would i feel, don't even read atpassover fuckin' dinner.
i don't even like reading mydaughter now really knows how to read and i'm like (groans). i'm not gonnaread to her anymore. let's make up stories, misha. like, i'm such a poor reader,i'm being dead serious right now but then i can speak in front25,000 people like i did last week like cake. right? to answer your question, i thinkfor me to give you the real answer, for me i level it up andjust eliminate things that bring
doubt into my world and justdon't do them and only spend more time doing thethings that i'm good at. that might've worked out for me. there may be some hard-core things like confidence in itself. this doesn't map for everybodybut that's my real answer like i mean there's a lot of things i know i can't do or i would have doubt in, i just don't do them. and that might sound weirdbut like it's just the truth.
i don't know.i don't know. i just don't thinkthere's that much time. i really don't want to use iton things that i can't solve. we have way too manythings are hardwired into us. it's kinda how i think aboutminorities and sexism in the market like you can sit here,there's minorities in here, there are females in here,there's people that came from bad family situations. you can sit here and listeverything that is bad about why
you don't have as easy asthe white boys in here. the problem isnobody gives a fuck. the market doesn't care. in the same way it will reward you, it doesn't care where you came from. if you've got the best product, if you're the best at it it will reward you. it's the thing i'mmost proud of here. it's why people winhere like i don't care.
i even, we evenhigher patriot fans. you know, so like that'ssomething i would really. that's probably the one prejudice thing of vayner. so, you know, i thinkof doubt that way too. dwelling on how you wish it was or being aspirational to this nirvana of a perfect world is about as big a waste of time as it gets. i'd rather just lookat what it is and go.
- [man 3] so at the all handmeeting, you emphasized speed. - speed. - [man 3] my question to youis actually piggybacking off of what james mentioned at hisfireside chat about controlled speed and chaotic speed.- yeah. - [man 3] what's your take onmaking sure that vaynermedia continues at a controlled speedand how can you apply that to us making sure that our careersin the future we maintain controlled speednot chaotic speed?
- well, i mean i have no way ofreally controlling that for you other than inspiring the debatewithin your head if you thought about, if you never thoughtabout controlled speed and chaotic speed before you leavethis experience with like, "oh, that's something," and you may recognize it in the wild one day, right? as far as how i think about it,i think that much like culture or meritocracy or anything in life, it depends on the judge and jury.
i can promise you that themendoza line difference of what i think is controlled andchaotic speed and what james thinks is control and chaotic speed are verydifferent definitions. just like what you may think ispretty or cool or relevant is different than otherpeople in this thing. so i think it's aboutunderstanding yourself. i'm way more comfortable goingchaotic than james is and i think it's super in control.
it's why i've had businessesthat have been successful. you know? i mean i love when i bring inpeople like james or even the way aj looked at the world orother people they're like, "no, no, no," i'm like,"no, no, you don't understand, "i've done this." i do this. like how do youthink we got here? because if you go too controlled speed
we're still 49 people doing 6 million. so how do i define it?the results. - [woman 3] you talked a littlebit online about what you think a political candidate should succeed in today's world. can you elaborate a little biton that and would you ever take on a politicalcandidate as a client? - i wouldn't take on a politicalcandidate as a client right now because i don't think thematurity of this company is in the right place to do that.
i think it would be a lotof conversation and a lot of emotion and a lot of debatein this company if we did. i just don't thinkthat's the right thing to do. as far as what i think theyshould do, i think they should attention arbitrage justlike the vaynermedia does. like everything is basedon that, nothing else. where is the most underpriced attention and i would try to get that. and so it comes in alot of different forms.
for example if i was running forpresident united states right now i would spent all my timein the battleground states and i would try to scale one-on-one. i would literally be in ohio right now knocking on every door. and maybe i'd have drockfollowing me around to make the content that i need to spreadfor the rest of the world but i would be there one-on-one because that's wherei need to win. got it?
so i think it's doinghand-to-hand dirty combat, getting dirt under yourfingernails where it matters and then using content collectionalong the way as distribution. so whatever i told anne-marie indayton, ohio might've been smart and cool or clever or quotable,take that clip and deploy it across the entire country.got it? but be in dayton, ohio but be in florida because that's gonna be it. ruth.
- [ruth] where doyou think (inaudible)? - where do i think thiscompany's gonna be in 20 years? - ruth, i've no fucking idea. - [ruth] what are your dreams? - you know, ruth, i don't reallydream about stuff like that to be very frank with you. i don't know if i ever thoughtabout, you know, i took over the company reallyday-to-day five years ago. we're 30 people and i don't knowif i, i didn't think five years
ago i'm like, "ooh, in five years we're gonna "be 700 people in this." i don't, i really just thinkabout buying the new york jets professionally and then i don't think about anything else in-between. i just kind of execute and i feel like if i execute, it will work itself out. but i will tell you ona more strategic level. i knew that i wanted to buildthe best marketing machine in
the world whether that meantbecause i wanted to have it for myself to sell stuff, to if oneday i do want a political person in place, i can do that. i knew, i've builtthis for myself. like the reason i knowvaynermedia doesn't sell is because nobody is to pay, for me to jump off of having this for myself is not at number that any sane person would payfor this company. right?
- [emily] you mean doesn't sell.- right. - what do you mean doesn't sell? - well like why won'ti sell vaynermedia? right. like the reason i won't sell is'cause i want it for myself and if i sell it theni'm not in control. now, if your an old schoolwrestling fan like i am the million dollar man used to say everybody's got a price and he's right.
if viacom wants to walkin and pay me $5 billion for vaynermedia right now, i'mfuckin' selling but i wouldn't sell vayner for a billion today and it's on paper worth 350, right? so like nobody's gonna pay whati want to give up the dream of having it for myself. and so when i think inlong-term, i just want it. when i look, you knowwhat i think about, ruth? you know actually what i thoughtabout when i walked here.
i said, "i wonder if the ceo of "vaynermedia is sitting inthis meeting today." i think about who's gonna run this when i decide to use it for something else. if i go and buy k swiss sneakers because i think i can compete with under armour and nike because wedo our thing better than anybody else that means i'm gonna be theceo of k swiss, who's gonna be the ceo and the management teamof this company so i think more
now about who and when then like anything else. hey. - [woman 4] so i'm onthe animation team, (inaudible) - yep. - [woman 4] (inaudible) forad work, where do you see vaynermedia in five years in terms of different in order to compete with all the agencies out there?
are we going to be doing more vr stuff? or where? - guys, i figured i'llstart repeating the question. i realize i'm not setting youup for success so how we are we gonna differentiate in five years? are we gonna do vr stuff? how are we gonna be different? i think the reason we'll alwaysbe special, especially if i'm really controlling it, and bythe way i don't know if i'm gonna be ceo for 15 years, 3,19 as long as i'm the ceo we're
gonna win because i'm really good at buyingunderpriced attention. right, so like the way we'regonna differentiate is the way we differentiate today which iswe just fundamentally understand the current state ofmarketing better than others. and so that's it. that's the easiest question forme the answer because i don't know anything other, of coursevr, of course ar, of course the thing that karen in tulsa,oklahoma, you know is right now
inventing that's can beimportant in three years. yes, because i onlywant to break us. the only job i have every day isto wake up and put this company out of business by us being theones that put ourselves out of business versus lettingsomebody out there do it for us. got it? so we'll only innovate. you guys heard all hands-on. the only thing i canpromise is change.
you don't like change get thefuck out because this is not gonna be a good place for youbecause it's the only norm. and just so you know at scale,big companies, hundred people, 10 million inrevenue that gets hard. people don't like change. you're on the little bit of theyounger side but even your own dna may not like change. change is what most people hate. definitely after certain periodin your life, mid 30s, hate and
even 50% of this young creahate 'cause it's hardwired. change is hard. - [man 5] so i'm in a similarsituation you were like 20 years ago. my dad owns a hardware store-- - (inaudible) what are yourtips on improving it and also what platform should webe using (inaudible)? - question is he's ina similar spot as me. his dad's got a hardwarestore, he wants to blow it up. what general advice?
so i'm gonna give you avery interesting answer. the first you have to do is get religious and mental buy-in from your dad. it doesn't matter what thetactics are. shopify, micmac, you know, nfc technology, multiple locations, jvs, influencer marketing none ofthat shit matters if you don't have the room to do it. so let me ask you,
do you think you're gonna have the room to do it? - [man 5] yeah.dad is super open. - great so then, then i think sure. and what i mean bythat is you're here, you're paying attention. i'm not gonna tell youanything that's super crazy. if you're not on e-com yougotta make that investment. it's gotta be shopify, it's gotto be amazon services,
ebay my biggest advice to you is to build the brand. hardware stores arenot differentiated. is it in new york or new jersey? you know, as you know likeso many people go to hardware stores herecompletely based on location. it's completelyconvenience based. what you need to do and this iswhat i did in my dad's store, i remember thinkingin retail everybody says, "location, location, location,"right?
and i remember thinking that'sthe only thing i care about breaking and i think if you havethat religious mentality that the one thing you don't wantto be at the mercy of is the location of the store then youstart thinking about selling to people through online. then you start thinking aboutbecoming a destination people want to go to. why? is your brooms and screwsand drills so much better? absolutely not so thefuck are you gonna create?
so you have to cratethat differentiation? - [man 5] thank you, man.- you got it. - [man 6] do you thinksoccer leagues overseas-- - one more time. - [man 6] soccerleagues, soccer teams-- - soccer leagues.- [man 6] they have-- - brands on the jerseys. - [man 6] there's beentalks about the nfl-- - not talks, thenba is doing it.
- [man 6] right. so what do you think will happenwith them bringing brands and bringing sponsors on to jerseysin the four major sports? - all-- - [man 6] if you somehow ownedor was the manager for the nfl, nhl, nba what would you wantto do with that opportunity? - so i think it's inevitablethat all four sports, you have to understand,sports is business. the nba's gonna do this, we'renot gonna freak out that there's
a pepsi logo onthe bulls jersey. we don't give a fuck. the leagues will realize that. the next day they'll all do itand that's going to be a big business for them because i cantell you one thing i don't want our clients to do: buy signage in stadiums. because it's overpriced. because when i was a kid yougo to a stadium and during stoppage of play you lookedaround because you have anything
else to fuckin' do and yousaw the pepsi sign, oh pepsi. now you grab your phone and you don't look around and they're just overpriced. signage is shit in stadium. it's one of the most overpricedproducts in the world and the brands are getting pissed andthey want, you're going to have to look at the players so i think everybody will do it. - [man 6] howabout (inaudible)-- - [man 6] (inaudible) on a jersey would be more like--
- 100%. remember i only trade attention. i can promise you as much as youlook at the table as much as you the one thing you're always looking at is the fuckin' player. yeah i think they're gonna bepimped out head to toe with every fucking logo you know.(laughter) - [man 6] thanks.- you got it. - [man 7] (inaudible) last year of school.
- yeah, sorry. i'm kidding, i'm kidding. i hated school, you maylove it plus it's so fun. it's so easy and you'regonna hookup, have fun. - [man 7] i mean it's probablythe last chance to get to learn any skill that you think you'dneed to learn without having to go and do that on your own and achance for someone to teach you. so in this industry what skill do you think we should make sure we come in before graduation?
- you mean on the side or in theclassroom at your university? - [man 7] in your classroom.- none. - [man 7] so on the side?- it is my 100% belief-- you know i thinkthe question is what you we learn in our last year ifit's our last year since we're getting paid to learn or i thinkyou're paying them, oh, you're paying to learn?yeah, okay. yeah, man i got to tell you like the whole college business model is the mostfascinating so, you know, and
that's the point, right, you'reliterally paying and i genuinely believe in marketing there'snot a school right now teaching anything that's right. they're just not. how many of you arein marketing classes? what is it look like? right. so like fuck me. anyway, i think the best thingyou should do, to be very frank with you, bro, honestly i thinkyou're about to start the part
of your life where you're gonna learn where it matters on the field, right? i may throw you guys for a loopon this one, i actually think you should just enjoy the livingshit out of this last year. i'm not kidding like, you know,if you're me well then you be selling shit and starting abusiness on the side anyway but if you're not like dying to do, i wouldn't've gone to a fuckin' internship. i was broken like, i couldonly do it my way, you know?
like i barely even wentinto my dad's liquor store. i was making $3000 a weekend selling baseball cards when i was 14. i was good. i think that my intuition is ifyou even have this internship, right, that the real answeris fucking don't fail i guess 'cause maybe your parents would be upset but then like, i don't know. and if you want to learn, i think you'll learn more,
the truth is unless you startyour own business which will take a lot of time which i'mtrying to debate is that valuable to you in last yearwhen you should probably milk this ridiculous year thatyou're living which many may think is the greatest single year of your life. right? other than that you're gonnalearn more in the first hundred days of your job coming out thenthere so to me it's us back to betting on strengths andweaknesses though the value
exchange here feels likefuck it, just you know. yeah, you're into that? sounds like a good strat. - [man 8] how would you suggestan intern, a low level employee, you or someone above you(inaudible) without being an asshole about it? - first, to make sure that youalways deploy a lot of humility because nobody wants to, because you might be wrong
and if you're wrong you're fucked. because if you're the internthat said to my face this is garbage and you'rewrong, that's bad. now if you're right, it's phenomenal so i, even if you really closely payattention to my public content, i'm really good at giving youhoney before i give you vinegar. so my answer is to hedge it. like, "hey mark evans, "i think your, you're the best and
"i really don't know. "i weirdly for some reason feel "compelled to tell youyour idea is shit." right? i think you have to hedge it. because you have toreally be sure you're right. plus the other thing, my man,that you really need to pay attention to davidis it's subjective. so one of the biggest problemsis you may have something that's an opinion and then you'retelling somebody above you that
they're wrong, there's no way toprove if it's wrong or right and they're just going to imposetheir seniority on you and it's gonna suck shit. that's why the battles i fightare, you can prove them out. i also think you should go homeand try to figure out why that matters so much here becausei think it's actually a very interesting question that hasboth good and bad in it and you should break it down. we need to jam on that.
- [molly] i know earlierthis summer you made a videoabout internships,-- - i did. it did really well. - [molly] but last summer i read an article that you-- - uh oh. - [molly] yeah, i don't want tomisquote you but the jist was, "the intern program is bullshit "and you should be emailing someone, "getting in touch with them--"- yes!
- [molly] and it would bemore useful in shadowing them. - i'm a big believer in that. - [molly] but my thingwas i was frustrated-- - frustrated?- [molly] yeah. - 'kay. - [molly] obviously, it's really hard. when you really admire someoneand really came to you and your email signature says,"basically i'm really busy." - yeah, go fuck yourself.go ahead.
- [molly] i guess my questionis like if there's (inaudible) that's very high up. - molly, what do you wantto do when you grow up? do you know yet? it's okay if you don't,i'm just curious. do you? - [molly] i think i want to workin this space but i'm not sure. - so to me like if you when i hear that somebody wants to be the next puff daddy or the nextme or the next whatever anybody wants to be, whatever, whateveryou want to be, at whatever
level, right, i genuinelybelieve that you should spend all your time to try to go get an internship to be as close to that person as. if anybody here actually wantto be the next me, i think that they should have tried to bethe intern on my team versus an intern at vaynermedia, i believe that. i genuinely believe the closeryou can get to the sun of what you want to be, themore likely you'll learn. - [molly] my question islike how do you do that?
- by relentless fuckin' pursuit. - [molly] even if your email says, "don't talk to me for a year."- especially. i mean that. it's just the audacity to find the right balance, it's really actually interesting. it's not super different thandavid's question in some ways how do you find the rightcadence and balance to be aggressive withoutbeing fucking annoying?
there's people to try to reachme every day, lots of them, some of them immediately through thefirst three attempts go in to i will never fuckin' interactwith this person ever because it's coming from a bad place. i get to be the judge and thejury of that's what it tastes like and other people win andeventually get their at-bats. there's a kid i met today forfive minutes like some these people tried for 15 times toget like, to me it's like if you want it so bad.
first of all, there may be 34 people that look like you want to be. right? so, you know, there may be 11hip hop business mogul people and you can go right down theline and try to hit up bird man and p diddy 50times each, right? i think it's worththat, mol, honestly. i think it's worth it. you have to understand the upside's greater thanthe downside. to me,--
- [molly] how do yousay (inaudible)-- - how do you makeyourself stand out? - [molly] how do you-- - you need tounderstand that person. so you fuckin' really tryto figure out who they are. one of things i would do isfollow them heavily on social and figure out what, there's alot of ways to break through. for example, everybody thinksthe best way to get a hold of me is to write in theemail subject,
"i am gonna help you buy the new york jets", "i've got an idea that's gonna help "you buy the jets," "i'm gonna help you buy the jets." the problem is that's whateverybody does which means that none of them get through. the answer is i don't knowbecause everybody's got a different unlock. here's what i do know about ron howard and all these
different fancy people i know. all of them have beenpenetrated, all of them. because winners want togive other winners at-bats. we feel guilt and we have topayback to the thing that put us there and they all do it. and so to me, i think you know it's fuckin' cool to try to like pull that off. and i actually think, especially when i think about it froma college, still in college
internship level i think it's a fun journey. i actually think it's a coolcontent series to start in september and spend all ofseptember through like march trying to become anintern on team xyz. think it's kinda cool. yeah and you know what's funny? it's actually got similaritiesto my advice in that video which is i think the kpi for you guysbeing here is there especially vayner, especially if youare considering to be in this
industry, there are 100 people in here 50 which you can be very unbelievably senior here one dayand 50 that are gonna run shit out there that wasworth the hello. i love that you run in littlepacks with each other and that's great but you can run with packs of each other in fuckin' october. this is the easiestplace to randomly say hello. your friends and homies havemuch time for jobs to penetrate
that where they're at. so i just think it peoplemake the, it's all people. it's all fuckin' people. 80% of you got herebecause of people. you had some rabbi that gotyou into this fuckin' place. it's gotten so hard for us,to your point, our biggest problem right nowis everybody wants their child or best friend's child tobe an intern here now. next year's a disaster.
i got like a fuckin hundred-- - we just need anotherfloor that's my only. - got it. okay. - we just need a seat for everyone and then i'll be very happy.- on it. - [man 9] sup gary? my question for you istechnology is advancing at an incredibly fast rate nowadays. - yes, merritt.
technology is moving fast. - [man 9] some insights andgaining information on people. what do you think about the waythat companies are doing it now and in the future? and do you think that the individual's privacy isbeing (inaudible)? - privacy is being invaded 'cause you're allowing it to be invaded. you're giving up privacy every
fucking day for convenience and time. they're not invadingyour giving it up. you know you'rebeing watched right now. you don't give a fuck. - [man 9] it's true.- i know. - [man 9] do you think we'llgive up more in the future? - here's what i think happens. do you guys knowwho len bias is? - [man 10] yeah,basketball player.
- len bias was one of the bestpossible players of all time in college and unfortunately twodays after he was drafted third overall in the nba hedied from a drug overdose. he overdosed on cocaine. he was from theuniversity of maryland. nancy reagan was superanti-drugs very conservative president on that issue andthe gun, and the gun it's funny where i'm going with this youcan see where my head's going, my punchline is the druglaws changed here forever.
here's my thing on privacy, wedon't give a fuck because the punchline of society ispeople are unbelievable. as much of the mainstream mediawants to tell you about the one person who has emotional issuesthat will shoot 25 people in a club and it's the worst. it's the worst.you know what? do me a favor if you're curiousabout this, do you know that cnn did a series called the 60s and the 70s. i don't know if this hityour radar, probably not.
but they did. there was eight series ifyou have netflix go to it. go watch the one onterrorism in the 70s. there were more terrorist actsdomestically in the 70s in this country by 10x thenwhat's going on now. it's unbelievable actually. so what people don't realizeis we paint the wrong pictures. the reason none of us care about privacy is because people are good.
we're not doing thatmuch bad with the privacy. what are you sad that toyota'sfollowing you around the internet and puttingbanner ads in front of you? we don't do that many bad things with it and so i think we give up privacy. now here's the punchline i believe that somebody like beyoncã© or rhianna is gonna getkilled because of a social media post of where she is. somebody with the wrong mindset
and that everything changes that next day. because we can kill 50 childrenin a school and not react but when somebody kills one of ourtop 10 celebrities because of this, everything will change. it's just who america is sounfortunately what i'm trying to figure out is what happens toprivacy post the assassination of a celebrity on theback of no privacy. we got deep.- yeah. you like that one, right?
that's why they'repaying me the big bucks. this is the shitthat i think about. gina. - [gina] two part question.- gina. - [gina] it's not twodifferent questions, two parts. - not everybody's gonna be ableto ask their question and you've jumped in with atwo-part question. - [gina] the first one you can just give a real easy answer to if you want.
okay, so, you always talk abouthow this company is growing. - [gina] and there's rumorsthat the studio is expanding and getting a bigger space. - that's not arumor, that's true. - [gina] and they're all talkingabout how there's gonna be more open positions.- yes. - [gina] so may 2017--- yes. - [gina] i'm gonnabe up for grabs. - great.
- [gina] let's rewind, you saidwinners give winners chances. - yes. - [gina] i think i'm a winner.- you do? - [gina] and i think youshould give me a chance. - well i think wealready gave you a chance. aren't yousitting in front of us? - so let me say this, gina. listen, here's the good news ourratio of people that have been interns that even as long asthey were not the worst thing
we've ever seen and superinappropriate our conversion rate on interns that wantedto work here is staggering. i promise you that you have aunbelievable advantage over anybody else that wantsyour spot in may 2017. now, when i dig under the hood i may found out that you are the single worst person that's evercome through this organization and that wouldeliminate that statement. but my gut tells methat's probably not the case. - [gina] so then the second partof it is you are like a firm
believer in the whole notionthat people work their way up. like meritocracy.- love meritocracy. - [gina] being said, if i wereto come back here next year to get a job, right now, everybody loved me but they think i'm the bestphoto assistant. how do i break that notion intheir head that i can do more than carry gear around? how do i get it in their heads?
'cause the more i hustle, the longer hours i stay, i'm just an even better photo assistant. so how do i make them realize i can do this? - that's the dna this com--,that to me is like the easiest, that's almost as easy, i saidthe other thing was easy like this is easy. that's what we do every day. the good news is unlike when i promised these guys that they didn't know, i don't know.
go talk to every fuckingperson that works here. they got the samefuckin' story you do. 'cause it happens every day. cool.- [gina] thank you. - just, good man. - [justin] you speak about yourdislike of modern education. - i'm not the biggest fan ofmodern-day education under the context of the following: anybody who takes on debt to
learn entrepreneurship ormarketing in today's college environment is getting fucked. - [justin] withthat being said,-- - [justin] what's your advice to young adults without a formal education? - you need to find the placeswhere a formal education isn't a prerequisite to success. justin, it wasn't in my bestinterest to go try to get a job at goldman sachs.
they weren't looking for me so i went to the place that i could which is my dad's liquor store,where the market was going to decide who i was. not different thanmolly's thing, right? like if you're a hustler go talkto other hustlers they know what it looks like. harvard stan is not going tolove it as much, you know? so don't sell to the unsellable. this is back to minorities,women, things that nature,
find a place where it's sellable. don't try to impose your will. don't go try to prove tosomeplace where you know they give a shit about what schoolyou went to that you've got it. they don't get the fuck. they're gonna find the kidthat's got it and has the fucking degree thatthey give a shit about. find the guy who disrespectsthe degree and work there. you're lucky bro becausei didn't grow up in the
environment you did. do you know how much a hero i would've been for making $3-4000 a weekend as a kid? i looked as a loser. i was making $3000 weekend but because i got a d infuckin' english, i was a loser. i wish i was growingup in this generation. i'd be in fucking magazines and heralded as the next this and that.
but i didn't, you're so lucky. we've never lived in a world where formal educationhas mattered less. that's just the truth. i lived 20 years ago whereanybody here who's going to fancier school thanme looked down on me. now people are smarter to belike they still may look down, and i don't think they're wrong,it's just enough people know there's a lot of alternativesbrewing and shit's gotten weird.
just the way it is. kens. - [kens] alright, in terms ofpersonal branding on your social media platforms,--- yeah. - [kens] how do you believe thatsocial media has altered the way that individuals perceive otherindividuals and how individuals perceive themselves? - so the question is with socialmedia how do people perceive others differently now because
of it and how do theyperceive themselves? i believe that all of youare the pr agent of yourself. i believe that you guys go toplaces and concerts and events just to take the photo to deployso that you can message to everybody who you are. i think it's fuckin' cool. some people think it's sad or whatever, i think it's always happened. it's what we do.
you're wearing the clothesyou're wearing right now to tell us who you are. that's what we do. we express ourselves. it's just what we do and i think we now all have scale of media to do it. now when you asked the secondpart of the question it gets really interesting because i do think that, for example, young teenage girl, some of youmight've gone through this,
social's in a little bit of adifferent place than some of you, one of the most interestingthings i find is that i think, for people in analytics worldhere, i think that there's a lot of 13-year-old teenage girlsthat understand analytics better than people that work herebecause just literally putting up content looking athow quickly it's liked, understanding where it'sgonna end up with how many likes pulling it down 'cause youdidn't like the engagement or the, that whole game isfascinating to me and i do
believe that people, some peoplethat lack self-esteem, are wrapping their self-esteem upinto their engagement, their likes, their followers andthat has its dangers just like anything else hasalways had their dangers. so i think an interesting timebut i think you subconsciously don't even realize thatyour pr'ing yourself at scale. that's i love live events andlive divisions because i think it's unbelievable how much, i don't think people realize the rise of music festivals has a lot more to do with
social media than anything else. - [woman 5] what isyour biggest challenge? how do you overcome challenges? - what's been mybiggest challenge? how do i overcome them? i think the biggest challenge i've had is, i would say the transition from, the thought of leaving my family business was really tough.
right, i didn't want tolet my dad down, you know? aj was coming and i knew he wantto do something with me and i knew that he didn'twant to do it with my dad. there was just a lot of-- that was really atough period for me. i'll be very honest with youlike it's no different than the 1% doubt, i'm sure youguys get this sense. i struggle withholding on to negativity. i actually think our culture is good because
i'm uncomfortable in negativity. and that's why nobody's able toreally roll with it more than anything becausenobody's better than me. nobody's gonna drive biggerbusiness results for this company than me and thus ifthey're bringing negativity they'll bring me down enough tonot let me do my thing and so, it's so funny i hate yourquestion not only because i want to give you a good answerand i'm gonna bullshit it. i don't know.
the realist answer is i haven'tdealt with my toughest thing yet because i haven't dealt with the death of one of my innerseven people. right? that will be my hardest whenone my parents, my wife, my children, my siblings or theirspouses if god forbid one of them were to die that'smy biggest challenge. other than that like i got real fuckin' lucky. i just think it's all easy. i really do because i don't,
here's why because if you told me right now vayner could be40,000 people and $8 billion in revenue but i have to losetwo of the people that i just mentioned in the next five yearsor it will never get bigger than this and i get to hold ontothose eight people for the next 30 years guaranteed, right, it'sjust not even a conversation. so that's cool i just knowwhat i'm wired in which is as hard-core business as i am andentrepreneur and i want to buy the jets and all that it justdoesn't mean that much to me in
the scheme of things.you got it. oh, i'm sorry. we got yours too? - [woman 6] right now.- let's do it. - [woman 6] if you could go backin time right now and give your 21-year-old self advice, what you say? - ha, drock knows this answer.(laughter) oh god, is hr around? - [emily] we're all hr, so yeah.(laughter)
you can say it, you can say it. - so this is the real answer,'cause i don't wanna, i want to stay consistent, i literally would've said to hook up more-- because you heard like i really went all-in in my business. i literally like cute girls werelike, "let's go out," and i'm like, "no, no, i have to goto the baseball card store." real weird crazy shit in
hindsight so that's the real answer. i don't know if thatmaps for you guys. that's the real answer. - [man 9] maps for me. - you know, i think, here's whati will say, here's something that will bring you guys valueif you knew that i'm sitting here is as a 40-year-old twiceyour age and i know not only that i truly genuinely feelthat you, i'm laughing right now inside because i literally thinkthat we're friends and homies and
the same age andi really mean it. when i play basketball withthose guys, those are my guys like we're the same, right? i genuinely think you andi are the same but i also know that when i was 20 and i saw a40-year-old dude i was like that dude's so fuckin' old.(laughter) it's so crazy how old i knowyou're thinking i am and how insanely deeply i feel likewe're, aren't we the same? i genuinely believe we're thesame and here's why i'm telling
you that if somebody told methat, if i'm able to break through to one of you that truthyou'll be much more patient and you'll think aboutshit differently. if i told you're gonna feelexactly the same on fire, hungry, change the world, doyour thing, make your mark all that stuff in 20 years, exactlythe same, maybe more but exactly the same i think itwould change you. i wish you could know that tobe as true as i know to be so i think i would tell my20-year-old self and it goes
back like hook up where it'slike look you got plenty of fuckin' time to do it all. yeah, it's gonna take a lot ofhard work to the insanity you want but that's whati would tell myself. that you will not believehow young you will feel at 40. what's that? - [woman 6] i said (inaudible).- cool. - let's keep it moving, i want you guys to get your questions answered.
- what do i have on the backend? - [man 10] (inaudible) yougot to be outta here at 6:30. - what do i have on the backend?show me 'em. go ahead. - do you want your phone?- yeah. i got it. - [woman 7] so you called socialmedia the cocktail party, i was wondering if you feel like it'sbeing overcrowded as a lot of these major platforms areadopting similar features. like where you see the future of
social going in the next 10 or so years. - so i think twitter is thecocktail party of the internet because it's the one place we can all go whensomething happens. everything else we just pushout content even, you know, even people with small followingsstunningly don't read every comment when the push somethingout and things that nature. i'm not sure where it's going. i think the thing that's really,you know the truth is i get a
lot of credit forlike predicting shit. i don't predict things,i just react quickly. i'm just putting a lot more time figuring out musical.ly than you guys. that's all so i'm not sure. i really don't know. i do know that vr will be the thing that trumps the internet itself. that you guys are young enoughto live in a vr platform world
versus an internetplatform world and that's crazy. the fact that all of you willbe walking around with contact lenses and seeing randomother shit right now, fuck. you know, there's real shit, youknow, you're too young to know what i know which is when i wassitting in here and i would've raised my hand if i was hereand was like i'm gonna launch a website for my dad's liquor. everybody would've laughed at meand thought it was the stupidest shit they've ever heard.
i don't think you guys realizethat at your young 40-year-old self you just might be sittingon a beach in san diego full time and livingyour life from that. shit's gonna get crazy. i actually think you guys might be young enough that youbecome robots one day. - i know that that's not ajoke which is why i'm laughing. i know that he's not joking. - i genuinely think some ofyou may live to 200 years old.
i'm so pissed i'm not you. i think i just missed it. i'm gonna be so pissed-- i'm gonna be so pissed ifthat's what ends up happening. - aj gets it, you don't. - i feel that there's thisweird thing that happens where there'll be some technologychanges where we're like okay anybody who's super healthyand 35 and under they're gonna actually live to 250 buteverybody else and above is
actually gonna live itnormal and i'm gonna be pissed. - (inaudible) now,it could happen. - so i don't know but here'swhat i can promise you and it's super not different than howwe're gonna differentiate and stay ahead is i don't know but i promise you i'll react with real fuckin' fast. - [woman 8] i was wondering what is it that you feel really drives you and also what are you looking forward to in the olympics?
- what am i looking for to in? - [woman 8] in the olympics? - in the olympics, it isunbelievable to me how little i give a fuck about the olympics. - maddie, it's so crazy.i don't give a shit. they've somehow been able tocreate a scenario where it is become the most irrelevant thingto me in my life and i know and i'm like born in russia so likethe olympics were super cool for me as a kid 'cause it was russiaversus america when i was a kid.
i was like, "oh, who do i root for? "why am i weirdlyrooting for russia? "am i a spy?" so weird but so not much. for it to be over and then asfar as what was the first part of the question? - [woman 8] what drives you?- what drives me? i think i'm an underdog. i think ultimately my story'sgonna be pretty basic which was
i wasn't born here, my firstinteraction with american kids when i was like four in doverthat i don't talk about at all ever was they forced me todrink pee out of a pepsi can. you know, yeah didn'tspeak english like outcast. i was 4-foot-11 myfreshman year of high school. that was an underdog. i was a bad student and thesystem told me i was shit. i hated kobe bryant his wholecareer until the last two years when he was washed up.
i hated tiger woods wheneverybody loved him and he was dominating. now i love him whenhe's not winning. i'm just underdog driven. the yankees and rangers i don't give a shit about anymore because they won. so i only keep the teams and care about teams that are climbing. i'm just, i'm in for the climb.
i have a chip on my shoulder and i'm underdog driven and it drives the fuck out of me. it's genuinely why believe myson has no prayer to beat me ever because he'll be superprivileged, he's gonna live on the upper east side, he hasa home in bridgehampton, he fuckin' gonna go to town school,he's gonna fly private to the fucking super bowl. he's fuckin' finished.
- you know? kill him. hannah.- [hannah] hey gary. can i get some advice forsomeone who wants to be a social media influencer? - yeah.- [hannah] like an influencer? - sure, to be a social mediainfluencer, hannah, you have to have something to say thatpeople give a fuck about. so cool like
you basically said how i get a bunch of people to give a fuck about me.- [hannah] yeah. - and i think it starts withlike, i'll give you a really good piece of advice it'sprobably the thing i can probably answer the best, only your truth. only your truth 'causeit's the only thing you got. everything else islike everybody else's. only your truth.
you know what that means? you gotta be brave. you gotta go to thoseplaces you don't want to go. got it?- [hannah] got it. - and then you got totell the world about it. - [hannah] thank you. - that's all you got becauseit's not hack, it's not be smart with hashtags, it's not gojv with another influencer. at the end the day, i canfucking give you love on my
snapchat story for the restof the year, if you can't do anything with thatlove you're not to win. the only thing that i've seenreally, really work that has any longevity, look you can havecute little blue eyes and be nash grier for two years, right? you can be like youcan (stammering). what i don't think peoplerealize there's only so much tits and ass you canshow on instagram. to have true longevity the
only thing you've got is your truth. - [woman 9] can you just talk alittle bit about when you and aj were talking aboutchanging locations. what was the discoursebetween you and stephen ross? was he like, "hey i think vaynershould be in this location," or we're you like, "hell yeah. this is it,"? - how do we think about moving here with stephen ross and this and that? so steven's obviously our business partner,
he's the biggest real estatedeveloper in the world. he's building the biggestproject in new york, we're growing and the funniestpart is the whole time i'm like, "no way, no way.i'm not going fucking fancy. "i'm not payingthat fuckin' rent. "no way, no way, no way." and then truth is i just reallynegotiated hard core with them and price kept coming down,terms keep getting better. we kept growing, there was onlyso many floors available and
i was just like, "ugh," so likethe truth is it just worked out that we became big enough to afford it at the time that it became available. but i never aspired, i'll be very honest with you. i've said it.i mean it. i'm really worried thateverybody here is gotten too fancy because of it. i'm super scared of it. this is fucking nice.
i mean there's been real seriouspeople coming through the last week and they're like,"whoa," and i'm like, "fuck." like if this fuckin' fancy fucker thinks this is whoa we're in deep shit. i mean it. i genuinely mean it. now on the flip side,you know how nice it is? i'm so happy, do you know how nice is that people get to have flavored seltzer? so that's really just how it worked out.
- [woman 9] did thefuture of this get real? influence you in any way? - no. there's no romanticstory of how we got here. it was just fuckin', we're not like, "oh, i couldn't wait for neiman fuckin' marcus." - this is what she'sworking on right now. - i get it. - yeah, she's like whatare the talking points. she's hustlin'.- yeah.
you're not gonna sell $5 million apartments on my thesis. andres, i'm talking to youafter so i'm gonna skip you. - [man 7] you need to the(inaudible) meeting though? - like right this second? what time is it? - [man 7] it's 6:10 we canpush it back to 6:20-- - yeah, okay. cool, we'll figure it out.
when you out?- [andres] friday. okay. go ahead. - [woman 10] with all theadvances in technology, so many people and adults nowadays arelike, "i wish we could go back to the good old daysof we talk in person." are there any apps or advancesin technology that you wish didn't come out?- no. evolution is evolution.right, like, no.
the good ole days arenot as good as you think. that's just old people talk. tell grandma sueshut the fuck up. - respectfully. - do you guys remember, haveyou guys seen that photo that everybody loves to point to? i don't know if you've seenthis, it's the photo when the pope came and everybody's gottaa camera and there's that one 90-year-old woman and she'slooking and everybody wants to
make her a star forshe really captured. she didn't capture shit. she's 90, she already forgot andif she took a photo she could've enjoy yourself today. but instead she had no idea. i'm being dead serious. i think that old woman lost and everybody wants to make her a hero. no because thisis the way it is.
and we have proven for muchlonger than our grandparents have been around that we evolve. if a caveman was dug up rightnow from fuckin' 3000 years ago and plopped right herehe'd be like, "what the f--?" they thought, they toldus the telephone was bad. do you know what, do you seethis article i sent you guys. you might have saw it andres,are you on the team gary alias, did they put you on or no? got it.
the kaleidoscope. do you know what the biggestproblem in the world in 1816 was was people walking around with a kaleidoscope in real life and it ruined us. no, so no youcouldn't even imagine. i love debating with people that have ideological romances of how it was. no, you take thegood with the bad. whatever makes you sad about the way we are now,
there's 8 billion good. do you know that my generationand i'm still not that much older than you lost touch withhigh school friends and never to be talked to again until nine years later miraculouslyon facebook. there's so much good. do you know muchmore social you are? i love when people arelike, "you're not social." you're dramatically moresocial than your parents were.
it may happen in different form. so what writing a letter is so much more noble thantexting somebody? what the fuck is thematter with people? the girls that i grew up in highschool that had a phone in their room and laid there all day andwatched "saved by the bell" and talked on the phonefor 14 hours a day. that was so much greaterthan what you're doing. that's just oldpeople talk who are sad.
it's defense. - [woman 11] what kind of clientfor vayner do you think we do the best work and (inaudible)? - that's a great question. i think one that found that, the best client for us to do the best work. i think one that was open mindedbut was grounded in truths. so not letting us get to likeyou need to do the next thing but was open, like just open minded.
in the same way i am about,around technology, i'm just open minded about it. everybody defaults toanything that's change is bad. let me just go back, kyle, i'm still so pissed about this question. - [gary] in a great way. i don't know if your parents orgrandparents or old people that you know ever did this when yougo to a restaurant or if you do it and see a couple sittingthere and they're both on the
phone and you're like,"oh, that's so sad." i don't think that sad. let me tell you from an oldperson's perspective what i see. that same couple 15 years ago,they were sitting there and they just sitting across from each other and not saying a fucking word. their relationship is broken,the phone isn't the reason. technology is just exposingwho you are not changing you. so the client open-mindedness.
- [man 10] so i watched yourvideo on august and how it's such a critical month.- [gary] yes. i'm obsessed with august. - [man 10](inaudible) hustle-- - [man 10] and i feel that therewere more things in that video that you wanted to so why is august so important to get your hustle on? - i just think august is themost interesting fuckin' month. it's the month when most peopleshut it down and i think the
best time to put it on iswhen everybody else isn't. it's also the monthright before shit gets real. from a business standpoint, september to december,that's prime time. that's when the culmination ofeverything kinda hits and so i find it fascinating thatpeople, it's kinda like if you're running a marathon andon a third the way through you stop and then you got to start up again, fuck. got it? so i really tookadvantage of august my whole
career but as you saw in that video there's the alternatefor people like me. next wednesday i'm ghost untilthe day after labor day and i'm pumped about it. i miss my family. i need that three weeks. you know?awesome. - [man 11] what'd you do withyour spare time in college? - [gary] i played out a lot ofmadden football and i sold shit.
i mean everyday in college, it'sfunny my college friends have been reminding me of shit i forgot like i would go to the dollar store by shit andtry to sell it on ebay. - [man 11] gotcha. - and i had verylittle downtime. i went home every single friday. think about this, i went homeevery friday to go work at the liquor store and thencome back sunday night. - [man 11] dedication.
- it's just what i wanted, you know. i just knew, i knew who i was. i knew what it was. i knew, i knewwhat was happening. - [man 12] kinda goingback to patience,-- - patience. - [man 12] when launching a newbusiness or your brainchilds, launching that, do you thinkit's important to get on social and start moving early oris it better to (inaudible).
- i think it's earlier tojulian's question, i think it's important for you, in thebeginning of your business, if anybody wants to start one, only do the thing that your best at. if you're just good atselling like just sell. don't worry aboutyour marketing. if you're good at marketing, if you learnsomething here, do that. what people do, you'll have thisexperience one day maybe like
it's like what you expectfrom a three-year-old child. my little guy, xander, he'sabout to turn four next week, sometimes he'll do things 'cause he's got older sister so we forget. we're 40 and 35, we forget. he's fucking 44 months old like what you want from him? you know what i mean. i think a lot of people try to do everything
in the beginning of a business. your business is a baby. vaynermedia didn't looklike this seven years ago. we're making up shit in aconference room half the size of that and like, "what do we do? "let's build websites."that's what i would do. alright, let's go. your turn. - [henley] (inaudible) how do you do that?
- henley, one more time, i'm sorry. - [henley] how doyou dream so big? - i dream so big because my mom allowed me to. and i will tell you that i will,that the single biggest reason i think i have a public personais because i feel so damn guilty of how perfectly parented i was and if i can give you guys even a little bit of something yourparents might not give you then i'll accomplish paying backwhat i think i was gifted.
that's why, henley, because my mom really made me feel like i could. what my mom did really wellwas she praised me for my good things but didn't alloweighth place trophies. meaning if i lost she wasn'tlike you won like all these fucking stupid modern parents. like, "no, no, no he lost." fucking, oh my god, i tell lizzie i'm like so petrified of the upper east side.
i'm like, "no, no ifyou lose you lose." like xander my little guy,xander, he will not score a basket on me in basketballfor the next 15 years. that's 100%. aj, i wish he was, he's here buthe just left, i wish you guys could talk to him, aj didn't score a basket on me until he was like 15. a basket and so she did that well but more importantly if
i open the door, i will never forget this, i opened the door for a lady atmcdonald's when i was like nine. you would've literally thought that i fuckin' won thenobel peace prize. she made that such a big dealand i think that's what she did well and so that's why think i can dream big because i just feel it.you know? - [henley] thanks.- you got it. la.
- [peter] during the last six orseven weeks or so whatever the fuck it is i've been trying towork as hard as i can to try to put myself in a position towork here and what have you. i guess what my question is isthat i've been working so hard and doing everything i can. people aretelling me, "good job." but it still doesn'tfeel like enough yet. like i remember one time therewas an article put out that you said that when you buy the jetsthat's gonna be like your worst
day ever because you'll finallyhave done what you've been trying to do all this time.- it's gonna suck. - [peter] so i guessthat's the question. what are we working towards ifwe're never satisfied with what we've got until we get it andthen it's over (slaps table). - what do you mean? if that's how you're wiredyou're just as lucky as i am. anybody who's lucky enough tolove the process more than the thing has fucking won becauseyou spend a lot more fucking
time on theprocess than the thing. - [peter] yeah. shit. - yeah.(laughter) - [emily] peter! - [gary] peter, and by the way,i promise you if you decide to apply permanently 'cause yousaid you wanted to get a job here, i'm personally, emilymake sure this happens, i'm personally gonna write youthe note that you got the job and it's gonna say i'm sorry.
i'm sorry got the job. harris, let's go. - [harris] cool. my question is i thought i was really competitive at first and then iplayed you at basketball at vm7, realized i'm not competitive at all. - okay.(laughter) - [harris] and then i had to step up my game. do you think you get more competitive with people that are around or--
actually, you know what? i'm so proud of you forasking this question. actually i really do, i'm surprised i'm so excited by this. i have a good pieceof advice, actually. start trimming your friend groupand start adding to your friend group predicated onwhat you want to be. the answer isabsolutely, my man. you absolutely.
i am stunned how much more i amlike my wife and how much more she is like me even though westarted a very polar places. it's just true. who you hang out with, there is such a smart hack to like and it's really like that clichã©thing like you are like the byproduct of people, all that. that's real, super real. so maybe this is a good year foryou to like kind of audit that
first day back, look aroundmaybe know a friend of a friend and if you like what you see goexplore it and try to be around it because, yeah man, i thinkthat you got more competitive by being around me and i can tellyou right now i know everybody on my team they're different. i'll tell you one thing that i can tell you firm about drock and nate for sure i'll giveyou those two examples they're a fuck load more confident thanthey were when they came into my life because myconfidence rubbed off on them.
straight up. andres? - [andres] my question is kindof like austin's, what did a typical weekend looklike for you in college? - [gary] i worked every singleweekend of my college life at the liquor store and then i watched the jets game on sunday in the fall and then i tookamtrak back to boston and during january through may i worked every weekend.
i literally spent seven weekendsin four years in college. seven, seven. so i just worked. - [andres] whatwere those seven? - new girlfriends. that's really it, - [woman 12] didyou ask a question? - oh, i'm so sorry. andres, you fuckin' jerk.
- so sorry, i didn't see you.- it's fine. at the all-hands meeting youwere talking about how the entry level position is moving more toward the accountstrategy path,-- - [gary] yes. - what's your advice toentry level creative? - the good news is creative'swide-open meaning you can go directly you can apply to be a junior copywriter, you know, the truth is
i'm gonna talk to babcockabout that later this year. there's a tricky littlething with the creative thing. we're in a place where, we're ina place where there's a lot of business advantages to hiresomebody who's done it for a year somewhere else but i don't like that part and so i'm trying to figure out what's right. i don't want to beromantic about my own thing. right, i don't want to beideological my own way. the truth is i don't know.
actually this is a great way to like end this which is i, this is one thing i really don'thave an answer for because i definitely don't have theanswer that i want for people, i don't know but i can tell youthat i definitely want to try to figure out a way that peoplecould get that job straight out of school because they do it at every other place so why can't we? i just need to know how stevewants creative to judge that person 'cause i need to understand it.
guys, thanks for your time. - [group] thank you.- yeah. (applause) - [gary] have a great day.
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